THE FLIR STANDARD
FLIR is a premium global brand.
With a wide-variety of online and third-party vendors, it is important to the future of our sales force to establish standardized, turnkey marketing solutions across all platforms. By standardizing the style, language and quality of our marketing, we'll insure that customers anywhere in the world will receive the same top-level FLIR experience-no matter where they are shopping.
Universal Example
When to Use the Guide
TIER 1
When launching a new product for digital marketing
Create or replace missing or non-compliant assets for existing products
TIER 2+3
Find relevant creative assets for marketing
Achieving the FLIR "Look" with your product presentation
The FLIR brand is symbolic of industry-leading quality. To ensure your FLIR product photography, Thermal output imagery, and descriptive copy matches our brand use the following standards.
Tell the best story possible.
FLIR products are amazing tools which create incredible imagery of the unseen world. Learn how FLIR communicates the application possibilities using output imagery and creative copy writing.
Get their attention using dynamic media and video
Your potential customers have become used to learning more about their possible product purchases through viewing online dynamic imagery and videos. FLIR has compiled examples of how we present this type of information. These include Product Overviews, Features, Demos, Training/ Support, and “Un-boxing” videos. Additionally, Informational motion graphics, Interactive simulators and exploded views.
Optimization. Get there FAST!
Ensuring that your potential buyers can find the FLIR products you are selling and view the important information without unnecessary wait means you have optimized content. FLIR is here to help you achieve lighting fasting results. This guide covers Search Engine Optimization, Titling, Video Requirements, copy and much more.