Use specific and descriptive key words to optimize search results.

Name Images specifically and descriptively
Use Title Text
Provide desrcriptive text alternatives with the image for when a browser won't load the image properly
Add descriptive captions to images
Use JPG, GIF, and PNG file types

FLIR E95 Advanced Thermal Imaging Camera 

Flir_E95.jpg

Elaborate in full detail on all the features, advantages, and benefits connected to the product

2-3 paragraphs
Should match the datasheet's text section
Elaborate on benefits to the end user, don't just list specs or features
Captivate the consumer
Can describe the whole series of products

FLIR redesigned the Exx-Series from the handle up to deliver the best performance, resolution, and sensitivity of any pistol-grip hand-held thermal camera. The new Exx-Series cameras are packed with the features you need to quickly troubleshoot electrical distribution and mechanical systems, so you can avoid equipment failures, increase plant safety, and maximize up-time.

Now packed with the high performance features you need to quickly find and report hidden hot spots: a bright, bold new screen, razor-sharp lenses, and a rapid-response user interface. This sleek new design isn't just window dressing. From the rubberized, water-tight chassis to the scratch-resistant Dragontrail cover glass LCD, the new Exx-Series is made for your tough work environment.

FLIR video standards for security, quality and speed.

Videos should be made available with and without title cards
A 'blank' version should be sure to exclude any of the following:

• Phone Numbers
• Email Addresses
• Physical Addresses
• Websites/URLs

Some eCommerce partners like Amazon are to not direct traffic outside of their site so using native platforms to post videos is advised.

Curated groups of videos allow customers to conduct in-depth reseach before purchasing.

Bring together various video resources as they relate to a product, product family, industry, or application
Should include explanatory titles and descriptions, either always visible or visible upon rollover
Should use engaging stills shots for thumbnails

Elaborate in full detail on all the features, advantages, and benefits connected to the product.

Create a relevant and effective title (70 characters or less)
Describe the video with relevant keywords (150 characters or less)
Optimize with keywords - Be descriptive, provide legible and relevant content
Add Captions
TItle should explain what the video is about

FLIR E95 464x348 Pixel Advanced Thermal Cameras

FLIR Exx-Series for building applications

Use specific and desrciptive key words to optimize search results.

Name images specifically and descriptively
70 characters or less
Describe video with relevant keywords
Provide descriptive text alternatives within the video for when a browser
won't load the image properly
Add descriptive captions to videos

FLIR E95 464x348 Pixel Advanced Thermal Cameras

70 characters or less
When possible do not use abbreviations.  Industry strandard terms or trademarks are ok (e.g. TRMSm VFD, IR, MSX, LoZ)
Avoid special characters (e.g. "/","\", "!","#")
Add key differentiators, for example o Ex family, the main difference is IR Resolution

New FLIR E95 Thermal Cameras with IR Resolution

Provide top-level, key feature information to connect with target customers and their desired benefits.

Title Tags - Should be unique for every product
Meta Descriptions - Related to SEPR (search engine result page) of the website, should include compelling descriptions with relevant keywords
Research specific keywords relevant to the product
Create content with specific keywords in mind

Product bundles knit several products together to provide greater value to the customer.

Whether real or virtual, unique photos, videos, and copy is needed to properly merchandise product bundles.
Bundles can include service, support, or warranty options.
Bundles can include training packages and options.

Cross-sell options provide customers with suggestions of products and services that compliment or augment their purchase.

Cross-Sell relationships should be defined before product launch and updates as new products are released.
Cross-sell options include accessories, complementary product parts, as well as service and support options.
Cross-Sell pathways may vary by customer segment. Defining pathways by core customer segments is recommended.
May also be referred to as "related products"
Up-Sell

Providing customers with a clear path to a higher value alternative product or service is essential to increasing ASPs.

Up-Sell relationships should be defined before product launch and updated as new products are released.
Upsell pathways can be within (C2^ C3) and beyond product families (C3 ^ E4)
Upsell pathways may vary by customer segment. Defining pathways by core customer segments is recommended
Product bundles, both real and virtual can be used as up-sell options.
NIST variations can serve as upsell options
Up-Sell descriptions should be intuitive and explanatory for the customer. When possible, short descriptions should be used in place of model numbers.
When possible variation options should move from left-to-right as good-better-best.

Variation schemes help customers understand product relationships and value ladders, enabling the correct product selection.

Defining the product variation options will inform product merchandising
2 Levels of Variation max to ensure selection is intuitive for the customer